It provides an easy to use WYSIWYG editor for creating variations and its innovative technology eliminates the need for tagging page sections with code. In other words, with Visual Website Optimizer you add a small code to your website once and then create an unlimited number of tests from the interface without the need to touch any code. All this allows a marketer to go from an idea to a live test in less than five minutes.

Extensive Features

In addition to being incredibly easy to use, Visual Website Optimizer rivals expensive enterprise tools in terms of features. For example, unlike other tools, it allows a user to define and measure test performance on multiple conversion goals. It also has a segmentation feature which lets a user run targeted tests for a specific subset of visitors only. This expands to the possibility of using the tool for behavioral targeting and website personalization. Visual Website Optimizer easily integrates with Google Analytics and other web analytics tools, allowing fine-grained insights into your variation performance.

Reports

All reports are real-time, so there is no lag in test performance data. The charts provide actionable information by reporting daily trends in conversion rate and other useful statistics. Another useful feature is heatmap and clickmap reports which show you the “hotspots” of visitor activity on your variation pages.

Team collaboration features

A unique aspect of Visual Website Optimizer is its team-collaboration features. It allows different members of an organization to work on the same test project by providing unlimited permission-based logins. Agencies have access to client sub-accounts allowing them to choose which reports they want clients to see.

Success Stories

With 1500+ users, Visual Website Optimizer is one of the most popular testing tools on the market. You can read various reviews and comparison with other tools here. The tool has helped numerous businesses to increase their online sales and conversions by as much as 90%. To read case studies and success stories, click here.

To learn more…

…visit Visual Website Optimizer’s website. Before doing so, don’t forget to check out the customer reviews—see below.

Summary of advantages:

• Easy to deploy and manage – you don’t have to wrap each test variable/element with code as we have a single global tag with test/target set-up orchestrated through the Optimize UI.
• Intuitive and efficient UI – our user interface is designed for a business user/content owner and does not require IT intervention.
• Unified platform – we offer a unified optimization platform for testing, segmentation and targeting.
• Flexible delivery – we offer both a self-service as well as a managed service option which includes a team of experts that can provide full service support, project management, creative services and development on an unlimited basis.
• Superior underlying algorithms and technology – our proprietary Fractional Factorial methodology and patent-pending technology provides marketers with balance, flexibility, and time-to-business value.
• Professional services experience – unlike other vendors, we became optimization experts before we built our platform and our efficient user interface.

To learn more…

…visit Webtrends’ homepage, but don’t forget to check out the customer reviews first—see below.

No matter what Content Management System (CMS) you use, simply replace your static content with a piece of Get Smart Content and start serving more relevant content right away.

This ease of management makes Get Smart Content accessible and scalable across an organization because little training or technical skills are required.

To learn more…

…visit the Get Smart Content page. If you still have unanswered questions, contact Chase Curtin (email ccurtin@getsmartcontent.com or call +1 888-583-5831) for more information. Don’t forget to check out the customer reviews first—see below.

To learn more…

…visit Unbounce’s website. Before doing so, don’t forget to check out the customer reviews first—see below.

Hiconversion has invented an adaptive multivariate optimization methodology that dramatically reduces visitor requirement. So now, almost any web page can be effectively optimized for increased conversion rate. It’s smart. Use of other products carries a risk of a temporary dip in conversion rate during the optimization process. For many companies, the prospect of losing revenues or leads for 1–2 months of testing is so terrifying they would rather do nothing. Our adaptive testing methodology eliminates the risk of testing. After a very brief learning period, the Hiconversion engine tests only page combinations that are consistently better than the base page. As a result, Hiconversion Pro will increase your overall conversion rates even as you test.

It’s easy to use. Designing and setting up a traditional multivariate test is quite a complicated technical assignment. You need to have domain experts and IT resources, which are in short supply. Hiconversion Pro is developed with the typical marketing person in mind. Its visual setup tools automate complicated tasks, making the design and set-up process as simple as point and click.

To learn more…

…visit Hiconversion Pro’s website or phone +1 (866) 913 3591—but don’t forget to check out the customer reviews first—see below.

Monetate’s full range of testing features includes MVT and A/B/n testing. Successful tests can be converted instantly into targeted and personalized messaging and promotional campaigns (shown to all site visitors), anywhere on the website, with no additional cost or coding.

Described by marketing guru Bryan Eisenberg as “the most powerful and sophisticated testing and targeting tool available,” Monetate is enabled as a single-tag, Software-as-a-Service (SaaS) enterprise marketing platform.

Through its one tag, Monetate:

• Compiles a complete catalog of products on the site along with an understanding of the client’s page and site structure. This facilitates the scalable creation of test campaigns based around the logic, taxonomy, and nomenclature of the client’s own product catalog page hierarchy
• Tracks and acts on real time (in-session) customer behaviors to automatically update the visitor’s segments and deliver the most relevant experience
• Records all interactions for reporting and analytics

Several features and benefits that set Monetate apart from the competition include:

• The ability to dynamically badge images (such as product thumbnails) without the client modifying their native images or installing additional code
• The ability to easily repeat actions across multiple site pages through a single campaign
• True catalog intelligence (from the Brand/Category level down to the individual product SKU)
• Real-time weather targeting
• Dynamic text insertion, enabling a single creative asset to serve an unlimited number of messages
• Real-time segment updates based on in-session behavior
• Dynamic Offers engine to serve targeted promotions based on in-session behavior
• Automatic application of coupon codes
• Support for custom and proprietary segmentation data
• Full feature deployment, such as social sharing buttons and site apps
• Predictive, type-ahead search results
• Simple, sentence-based campaign setup (Who, What, When, Why)

Altogether, the robust capabilities of the tool—combined with ease of use and implementation—are what make it possible for Monetate clients to run an average of 52 concurrent live campaigns.

To learn more…

…visit Monetate’s website. If you still have unanswered questions, contact Rich Fagan (email rfagan@monetate.com or call +1 484-571-8975). Don’t forget to check out the customer reviews first—see below.

With Optimizely, users can make visual changes quickly and easily: click on some text to change copy, add new images to a page, and drag page elements around to try new layouts. Paste one line of JavaScript into every page of choice to test or measure and then it can be tested repeatedly (users never have to change snippets again). With Optimizely, it is possible to see exactly how the experiments are affecting engagement and conversions. Its dashboard turns design decisions into data-driven decisions.

The best way to learn more about Optimizely is to try it: simply go to Optimizely’s website, type any URL into the text field and click “Test it out”.

To learn more…

…visit Optimizely’s website. If you still have unanswered questions, contact Matt Althauser (matt@optimizely.com). Don’t forget to check out the customer reviews first—see below.