Maxymiser Content MVT
Part 1: “What’s so good or different about Maxymiser?”—written by Alisdair Bailey of Maxymiser
Maxymiser Onsite Marketing enables marketers to increase the effectiveness of websites by proactively managing conversion rates through adapting content to respond to live visitors. Showing the content proven to be most effective at driving sales for visitors or visitor behavioral segments capitalizes on previous success and delivers increasing ROI.
The team’s wealth of experience in managing optimisation strategies for clients across the retail, travel, finance, entertainment and automotive verticals help ensure every engagement is a success.
From a technical viewpoint, Maxymiser’s strengths lie in its single-line-of-code implementation method and its ability to independently measure the effect of changing content on multiple metrics. Maxymiser also integrates with the Coremetrics and WebTrends analytics platforms.
To learn more…
…visit Maxymiser’s homepage, or contact Mark Simpson on +44 (0)207 149 3730 130. Don’t forget to check out the customer reviews first—see below.
Part 2: User ratings at a glance
To read reviews of Maxymiser, see below. This section contains the average ratings from all the reviews.
| Ease of use |   |
| Customer support | |
| User guides, documentation, etc. | |
| Value for money |  |
| How likely would you be to recommend this service? | |
Part 3: User Reviews
Add a Review
All Software
- Accenture Digital Optimization
- Amadesa
- Avenseo
- Conversion Multiplier
- Divolution
- Get Smart Content
- GlobalMaxer
- Google Website Optimizer
- Hiconversion Pro
- LiveBall
- Maxymiser Content MVT
- Monetate
- mPath
- Omniture Test&Target
- OnDialog
- Optimizely
- Optimost
- Reedge
- SiteSpect
- SiteTuners TuningEngine
- Split Test Accelerator
- Unbounce
- Vertster
- Visual Website Optimizer
- Webtrends Optimize
[This review was submitted via a survey, hence the formatting.]
Website revenue: $100,000–$1 million per year. Visitors per month: 10,000–100,000. Started using it: March 2008. Chose it because: Recommendation from another part of our Group (Associated Northcliffe Digital). Date stopped using it: November 2008 for the following reason: Budget constraints. What results did you get from it?: Significant improvements in click through rates, registrations and subscriptions.
The tests dealt with the conversion of visitors to Loopylove’s homepage to begin the registration process, the second test smoothed the registration process and the final test dealt with improving the uptake of subscriptions. MVT was easy to implement, client interface was intuitive, and support from Maxymiser was readily available.
The tests and changes that were suggested were on the whole successful and the customer journey is now smoother and more profitable.
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4 
1
While I was impressed with elements of what Maxymiser were able to do for their clients, ultimately we didn’t receive a positive ROI from the service. I’ve reviewed the service in more detail on my blog, here.
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4 
2
Started using Maxymiser in June 2008. Thoroughly recommended MVT solution and company. Their unique ‘One Touch’ solution meant that we needed a single Maxymiser tag in our master template and could be testing everywhere & anywhere across our site. It’s delivered and far exceeded ROI in that time. Uplift in user conversion have been achieved in over 60 tests now.
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