Monetate

Monetate’s full range of testing features includes MVT and A/B/n testing. Successful tests can be converted instantly into targeted and personalized messaging and promotional campaigns (shown to all site visitors), anywhere on the website, with no additional cost or coding.

Described by marketing guru Bryan Eisenberg as “the most powerful and sophisticated testing and targeting tool available,” Monetate is enabled as a single-tag, Software-as-a-Service (SaaS) enterprise marketing platform.

Through its one tag, Monetate:

• Compiles a complete catalog of products on the site along with an understanding of the client’s page and site structure. This facilitates the scalable creation of test campaigns based around the logic, taxonomy, and nomenclature of the client’s own product catalog page hierarchy
• Tracks and acts on real time (in-session) customer behaviors to automatically update the visitor’s segments and deliver the most relevant experience
• Records all interactions for reporting and analytics

Several features and benefits that set Monetate apart from the competition include:

• The ability to dynamically badge images (such as product thumbnails) without the client modifying their native images or installing additional code
• The ability to easily repeat actions across multiple site pages through a single campaign
• True catalog intelligence (from the Brand/Category level down to the individual product SKU)
• Real-time weather targeting
• Dynamic text insertion, enabling a single creative asset to serve an unlimited number of messages
• Real-time segment updates based on in-session behavior
• Dynamic Offers engine to serve targeted promotions based on in-session behavior
• Automatic application of coupon codes
• Support for custom and proprietary segmentation data
• Full feature deployment, such as social sharing buttons and site apps
• Predictive, type-ahead search results
• Simple, sentence-based campaign setup (Who, What, When, Why)

Altogether, the robust capabilities of the tool—combined with ease of use and implementation—are what make it possible for Monetate clients to run an average of 52 concurrent live campaigns.

To learn more…

…visit Monetate’s website. If you still have unanswered questions, contact Rich Fagan (email rfagan@monetate.com or call +1 484-571-8975). Don’t forget to check out the customer reviews first—see below.