Omniture Test&Target

Consumers have a variety of sites to choose from online. In an environment where the choices available to consumers continue to proliferate, designing relevant offers that engage customer interest is even more important. Marketers invest enormous amounts of creative energy to design campaigns, but which campaign delivers more relevant messages to consumers?

With OmnitureTest&Target, marketers can directly test and measure which campaigns or offers perform better with online visitors.

Solution

OmnitureTest&Target puts the power and control in the hands of marketers to quickly design and test site content, navigation, offers and campaigns and to target specific marketing offers, products and content to a segment of visitors. OmnitureTest&Target provides behavioral targeting so an adept marketer can target specific offers to individuals and improve conversion by catering to their specific interests every time they visit.

Bring together testing and targeting

Testing and targeting go hand in hand as sites try to optimize revenue. Similar to a retail business owner, who needs several employees to fill different job roles, online business require both testing and targeting to be effective. In a brick and mortar store, merchandizing managers work on store layout and try out new décor, promotions, and merchandise displays while sales managers listen to customers and learn about their preferences. Similarly, A/B and multivariate testing allows marketers to test new offers and promotions online; site targeting allows them to deliver more relevant products and services to their customers. Both testing and targeting is essential to improve site relevance and increase conversion uplift.

Test&Target at a Glance

A/B and Multivariate Testing

Easily test different experiences or offers on one or more pages, in email and in display ads with A/B testing. With multivariate testing, marketers can understand which elements drive lift and test even more scenarios quickly. Real-time reporting reveals the best combination of elements that matter to improve relevance.

Segment Targeting

Target content to different groups of visitors based on marketer-defined segments. Targeted content means relevant experiences. Relevant experiences mean better conversion.

Automated Predictive Learning

Visitor interests can be learned by the system instead of being pre-defined by market segments or business rules. With Test&Target’s predictive learning, each visitor and click is scored individually, so targeted offers are served based on a visitor’s unique interests with the goal of delivering the most relevant and engaging content possible. Test&Target-enabled Web sites can learn, listen and respond to visitors from their very first visit, on a completely individual basis.

Landing Page Optimization

Use A/B or multivariate testing to determine which landing pages work best and which landing page elements matter to optimize acquisition ad spend.

Improved Marketer Control

Launch campaigns immediately, get results in real-time, and use the right tool for the job. Whether to deliver relevant content to a group of visitors, target individual visitors with the best offer or simply run a test, marketers can make changes to the site without deep technical skills.

Onsite, Visual Interface

Marketers can design tests visually directly on the site, creating campaigns just as visitors will experience them on your site. Simply pick the location, choose the content to test, and go! This visual and intuitive capability allows every marketer to create A/B tests or targeted campaigns directly on the site, and get involved in the testing process.

Easy Implementation

Test&Target does not require complex IT skills to implement on your site. Test&Target is hosted at Omniture, so most implementations take just a few hours to configure.

Extensible Customer Profile

Test&Target’s predictive learning allows for anonymous customer attributes to be added to the visitor profile. So offline data, such as product holdings, credit score, time on file and other non-personally identifiable information can be passed to the real-time targeting engine with Test&Target for improved relevance. Finally, a practical bridge to the full customer view is here, and the value is measurable!

Automated Campaign Management

Automatically direct site traffic in response to visitor behavior, factoring in variables such as time of day, email communications or product promotions. Select your top performing “recipes” and let Test&Target optimize your traffic flow.

To learn more…

…visit Test&Target’s homepage—but don’t forget to check out the customer reviews first—see below.