Optimost
Part 1: “What’s so good or different about Optimost?”—taken from Optimost’s sales literature
Optimost is the website optimization solution that empowers online marketing professionals to get more from their customer acquisition and website investments by maximizing online conversion rates, increasing customer engagement, and driving customer centric design with real-time site visitor inputs to design decisions.
Everywhere: Landing pages, registration pages, shopping carts, credit card pages, pop-ups/pop-unders, banner ads, email creatives, web applications.
Everything: Ajax, Flash, video, headlines, copy, offers, forms, images, pricing, layouts.
Everyone: New and repeat visitors, weekday and weekend traffic, email responders, traffic from ad banners, traffic from PPC campaigns, different demographics, different behavioral characteristics.
Supports all multivariate testing styles
- Concept AB testing: split-run or AB tests that compare radically different page layouts
- Simple multivariable testing: individual single elements, such as offers, price points, images, or content
- Full multivariable testing: any combination of online elements, anywhere, including dynamic content and rich internet applications like AJAX and Flash. Ability to control for interactions and other complex testing scenarios.
Adaptive Targeting capabilities track, target, and test content against different audience “personas” as defined by multiple characteristics, including source of traffic, behavior, device, location, operating system, demographics, and time and day. With Adaptive Targeting you can identify and begin to target content to different customer groups to further increase conversion rates and engagement.
With Interwoven Optimost, you don’t need a team of testing experts on your staff to drive outstanding results. As soon as you sign up, a team of testing and optimization experts with help you get up and running quickly, help train your staff or run your website test program for you. Your managed services team will deliver best practice recommendations, implement the testing elements in Optimost, monitor your experiments, and present you with ongoing results reports on winning content for your website.
To learn more…
…visit Optimost.com—but don’t forget to check out the customer reviews first—see below.
Part 2: User ratings at a glance
To read reviews of Optimost, see below. This section contains the average ratings from all the reviews.
| Ease of use |   |
| Customer support | |
| User guides, documentation, etc. |  |
| Value for money | |
| How likely would you be to recommend this service? | |
Part 3: User Reviews
Add a Review
All Software
- Accenture Digital Optimization
- Amadesa
- Avenseo
- Conversion Multiplier
- Divolution
- Get Smart Content
- GlobalMaxer
- Google Website Optimizer
- Hiconversion Pro
- LiveBall
- Maxymiser Content MVT
- Monetate
- mPath
- Omniture Test&Target
- OnDialog
- Optimizely
- Optimost
- Reedge
- SiteSpect
- SiteTuners TuningEngine
- Split Test Accelerator
- Unbounce
- Vertster
- Visual Website Optimizer
- Webtrends Optimize
Optimost’s greatest advantage was that they were early to the market.
We have extensively tested a variety of engines before ultimately arriving at Google’s solution and Optimost is the one solution that I would NOT recommend.
That said, the platform itself isn’t half bad. A good suite of testing tools that let you do what you need to do.
The core problems are that it is tremendously overpriced, and the support team is weak – if you have any prior experience you’ll outstrip their expensive “experts” in a heartbeat.
Hotly debated review! Was this review helpful to you?
16 
7
Excellent product, the console is not the easiest to use initially but when you get used to it extremely powerful.
The client services team is exceptional.
Was this review helpful to you?
2 
1
Great product and great support team!
Was this review helpful to you?
2 
2
I really like this, having tried Test & target as well as Google. For one, understanding tests and results can get very complex, the Optimost dedicated team to me were extremely helpful and invaluable.
The recommendation part of the solution is really cool as well, it actually learns the content over time
Was this review helpful to you?
4 
1
Optimost is a powerful platform on which to execute simple and complex multi variate experiments as well as basic split tests.
The segmentation features are superb with the ultimate control over who sees what, how many times and how often in your tests. In a fully supported account these requirements can be communicated to technical staff who will build MVTs to complex specifications.
The technical team are efficient and helpful and can work to tight deadlines to ensure you get the most from your investment, which is significant. Good internal processes around sign off and QA make the build process robust and trustworthy.
The console itself can be complex to understand and in the case of detailed experiments involving numerous success factors often isn’t able to relate the full story, however this is not a criticism as the reports are clear in what they convey and only ever as good as the person that defines them.
Overall I would recommend this product for enterprise level MVT as the investment is considerable and in order to attain a ROI, significant levels of traffic are required.
Optimost is a good overall product but as with any MVT the power is in the test itself, not the software that executes it.
Good support, good technical assistance and insightful reports set up large business for success with this product.
Was this review helpful to you?
1 
0
As with the first review I was underwhelmed by the product.
If you have any significant technical resource you’ll likely be wanting to swim in a bigger pool very quickly.
The algorithms are very good, but are let down by the tools and support around them.
The test building interface has many features which “you can ignore we don’t use that any more” and the main management/reporting interface is barely usable – it doesn’t even work in Chrome/Safari.
If they upgraded the interface and took account management more seriously they could be a contender again – but you can get 80% of the benefit from near free tools on the market.
Was this review helpful to you?
3 
0