Visual Website Optimizer
Product description, written by Paras Chopra of Visual Website Optimizer
Visual Website Optimizer is the world’s easiest A/B and multivariate testing tool. Made for marketers who hate technical hassles, it makes designing, publishing and analyzing tests a dead-simple job.
It provides an easy to use WYSIWYG editor for creating variations and its innovative technology eliminates the need for tagging page sections with code. In other words, with Visual Website Optimizer you add a small code to your website once and then create an unlimited number of tests from the interface without the need to touch any code. All this allows a marketer to go from an idea to a live test in less than five minutes.
Extensive Features
In addition to being incredibly easy to use, Visual Website Optimizer rivals expensive enterprise tools in terms of features. For example, unlike other tools, it allows a user to define and measure test performance on multiple conversion goals. It also has a segmentation feature which lets a user run targeted tests for a specific subset of visitors only. This expands to the possibility of using the tool for behavioral targeting and website personalization. Visual Website Optimizer easily integrates with Google Analytics and other web analytics tools, allowing fine-grained insights into your variation performance.
Reports
All reports are real-time, so there is no lag in test performance data. The charts provide actionable information by reporting daily trends in conversion rate and other useful statistics. Another useful feature is heatmap and clickmap reports which show you the “hotspots” of visitor activity on your variation pages.
Team collaboration features
A unique aspect of Visual Website Optimizer is its team-collaboration features. It allows different members of an organization to work on the same test project by providing unlimited permission-based logins. Agencies have access to client sub-accounts allowing them to choose which reports they want clients to see.
Success Stories
With 1500+ users, Visual Website Optimizer is one of the most popular testing tools on the market. You can read various reviews and comparison with other tools here. The tool has helped numerous businesses to increase their online sales and conversions by as much as 90%. To read case studies and success stories, click here.
To learn more…
…visit Visual Website Optimizer’s website. Before doing so, don’t forget to check out the customer reviews—see below.
Part 2: User ratings at a glance
To read reviews of Visual Website Optimizer, see below. This section contains the average ratings from all the reviews.
| Ease of use |   |
| Customer support | |
| User guides, documentation, etc. |  |
| Value for money | |
| How likely would you be to recommend this service? | |
Part 3: User Reviews
Add a Review
All Software
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I’ve used Google Website Optimizer and a few of the development frameworks for multivariate testing, and they are no comparison to Visual Website Optimizer.
Hotly debated review! Was this review helpful to you?
2 
12
I have one solid year of testing under my belt (63 tests) with Google Website Optimizer, and I’ve just switched to Visual Website Optimizer.
It’s major benefits are:
1. Unheard-of customer support (the lead developer, Paras Chopra, answered all my (10+) questions himself, the same day). 2. Very intuitive, quick, and easy-to-use interface (Web 2.0 style). 3. No need to upload code on your website (you do it just once when you sign up, and you can create as many tests as you want afterward).
The downsides are:
It’s in beta (at the time I’m writing this), so sometimes a bug shows up. Last time it did, Paras Chopra fixed it for me in 30 minutes.
Full disclosure: I’m in no way linked to Visual Website Optimizer, except that I use the software. I’m not being paid for this review.
I used Google’s Website Optimizer, but it was crap compared to Visual Website Optimizer. VWO shines because:
1. No need to update javascript with new tests
2. Set up tests visually (really!) in minutes
3. Many ways to track goals: especially “Click on a Link”, where the page to be tested tracks this click, not to page where it links to. Anothers interessting goal is “User Engagement” (tracks every click)
4. Realtime statistics. It helps very much setting up a test und checking if it really works. After that you can flush the data and start over without your clicks.
5. Very flexible to start, stop, pause and clone tests.
6. Very good and fast support
[...] I could write some more…it’s definitely a very good product. And gets better every day (new features were integrated often).
We got incredible results (you may read a case study about this: http://carsonified.com/blog/business/the-business-case-for-ab-testing/ )
Hotly debated review! Was this review helpful to you?
7 
3
I just finished running a promotion/launch that generated over 7 figures in less than 7 days. Visual Website Optimizer allowed us to split test in record time (literally 5 minutes) and make decisions in less than an hour as it produces REAL TIME RESULTS! We could not afford to have the day of lag time to make a decision as it would mean several thousand of missed optins. I not only use them on all my launches now but have told everyone that this is one tool that MUST be used.
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3 
1
I’ve used (and struggled with) Google Website Optimizer for a couple of years.
I’ve found more actionable results from my first month using VWO than in the previous two years with GWO.
The reason is that VWO is so damn simple to use that you cannot HELP but test stuff.
Instead of my heart sinking at the thought of setting up a test, I’m testing as much as I can.
You add 2x chunks of HTML once, then everything else is done in a simple WYSIWYG interface.
Unlike GWO, there’s no tiresome tagging & it’s hard to screw up test setup.
Support is A+ and is dealt with by Paras, the developer. He reponds so fast that I can only guess that he never sleeps.
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4 
1
Compared this tool to Googles and Optimizely. Used it quite a lot, but have now cancelled my account. Service and support great, but the actual “software” to me is slightly beta. The editor has issues if you change or renew tests a lot. The graphics are not easy to interpret if you have more complex tests. So a good beginners choice and good price/support. But I now prefer optimizely. Also found if difficult to believe the numbers, did a benchmark (comparing identical versions) and was not impressed. Manual insert of goal tracking on my pages was not that easy.
/Ole
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2 
2
I have used this service before and I must take my hat off to the guys over at Visual Website Optimizer – what a powerful, easy-to-use software. Integrates almost seamlessly with WordPress!
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1 
0
I really like this system, however it would be much better if the got rid of some of the bugs. Its great value for money too. There customer support is great also.
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0 
0
I’ve used Vertster, Google Website Optimizer and Visual Website Optimizer. VWO is my favorite.
My favorite features:
- Easy to install. You put the VWO code on your website once and you never have to touch it again.
- Easy to test. If you don’t know how to code, VWO’s graphical interface makes it easy to make variations by simply pointing, clicking and changing. You can also do it the old fashioned way my changing the code yourself.
- Traffic segmentation. You can show the test to visitors coming from a specific site or searching for a specific keyword.
- Asynchronous script. The new asynchronous script will not negatively affect load time. Vertster is pretty slow loading.
- Revenue tracking. Most important
metric in my market. Vertster has it, GWO doesn’t.
- It’s cheap. It’s not free like GWO, but it’s worth paying a few hundred bucks to make my life easier. Vertster was overpriced at 2K a month.
The Cons
- Although customer support is great, I usually have to wait 12-24 hours for a response because the company is located in India and I’m in the US.
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2 
0
These guys are great really easy to use software and very very responsive via email.
However the big let down with this software is that it is very buggy indeed. I’m sure they will resolve the bugs but for now it can be frustrating to use.
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